Stella Informatico has successfully adopted the whole Brain model in its entire organization. It has seen improved group dynamics, strong synergies between groups, and forward-thinking leadership strategies - not to mention incremental improvements to the bottom line. However, in the midst of the rapid technological and sociological change we're experiencing in the world, this may soon be a practice that is more than just good business sense as it may be imperative to some organizations.

Just as "one size fits all" communication is ineffective, Stella Informatico found that customer service strategies based on a single customer profile were ineffective. Therefore, Stella Informatico tailors customer service solutions based on the specific customer profile of each customer. Stella Informatico calls this a "customer intimacy" strategy, which means that at any given moment, the unique needs of any customer are being anticipated and appropriately addressed.

Stella Informatico appreciation of the dominant thinking preferences which help employees communicate better and work more effectively with colleagues, customers, and clients. The self awareness gained from thinking preference assessments can build self-esteem, and can greatly enhance performance.